Scrutinizing the impact of CCS communication on the general and local public (FENCO ERA-NET)
01.01.2009 – 01.04.2010
The need to communicate CCS to the public has been recognised by various stakeholders, networks, platforms and projects. Therefore, a number of different education, communication and dissemination activities have been carried out, but to date there have b een no studies on the effectiveness of the different types of communication methods, messengers and materials. Against this background the central objective of the project ?Impact of communication? is to help to fill this gap by comparing different appro aches to CCS communication with respect to their effectiveness. To achieve this objective the information needs of the public and the issues and uncertainties concerning CCS will be analysed by two methods to be used in all the countries involved in the p roject: a)Survey of a representative sample of citizens. The main objective is to collect data on public awareness and knowledge of climate change, energy policy and CCS in general and furthermore on public awareness and knowledge about local demo init iatives and existing CCS information material and campaigns. The project team will develop suitable research tools to avoid collecting ?pseudo-opinions? from uninformed respondents.b)Comparison of the effectiveness of two CCS communication methods: 1) o ral presentation of information by experts to a small group of lay persons who will have the opportunity for extensive discussion on CCS (focus group), and 2) written presentation of the identical expert information to a number of individual lay persons ( who cannot interact) by an instrument helping them to make use of the information provided to form opinions on CCS (Information-Choice Questionnaire, ICQ). Strict matching should guarantee the identical composition of the two groups. The main objective of this comparison is to investigate how opinion quality (e.g. stability) will vary depending on the communication method.